A once-humble New York hot-dog stand may have just turned into the ultimate market indicator. Shake Shack, which went public in January, hit a record high share price on Thursday, implausibly raising the value of the chain, a creation of Danny Meyer, by $250 million, to $3.3 billion.
The proximate cause was a revelation that the company had filed an application to trademark “Chicken Shack” outlets selling poultry-based fare. Logic would suggest that such a conventional menu item might already have been baked (or fried or roasted) into the valuation of a glorified burger chain like Shake Shack. Investing can be illogical, though.
Believers have kept the faith in the company’s shares. After they were priced at $21 apiece in the initial public offering, they rocketed up to $45.90 on the first day of trading. They’ve almost doubled again.
Mr. Meyer’s restaurants, also backed by the private equity firm Leonard Green & Partners, went public proclaiming measures like a set of “Shack-onomics” and “same Shack sales,” a measure to track revenue at outlets open more than two years. The cutesiness helped offset the fact that even the original I.P.O. price was no bargain. After the suggestion that it was moving to include chicken, Shake Shack’s estimated 2016 earnings now fetch a valuation multiple of 550 times.
The bullish mentality on beef and now ostensibly chicken is disconcerting. Financial prognosticators keep looking for signs of trouble in the runaway metrics of a bubble. Instead of worrying about wearables, they might do better to scrutinize edibles.
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